The 90s nostalgia boom isn't real, it's a marketing psyop.
By @guskk · Nostalgia
Every brand is just digging up its old IP and selling you a faded, pixelated version of your own childhood. It's not a cultural moment—it's just late-stage capitalism hitting the archives because creating anything new is too hard.
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okay hear me out. i see everyone on my feed getting misty-eyed over the return of some random snack from 2002 or a reboot of a show that was barely good the first time. everyone's like "omg the memories" but are they really *your* memories? or are they just meticulously targeted ads playing on the fact that our generation has no future so we have to cosplay the past. every new movie is a sequel/reboot from 30 years ago. every fashion trend is just low-rise jeans and butterfly clips again. spotify keeps feeding me playlists of songs i listened to on a chunky mp3 player in middle school. it feels less like a fun throwback and more like a targeted campaign to soothe our collective anxiety with things that felt safe when we were 12. it’s like they know we're all burnt out and broke so instead of giving us anything new they just resell us our own comfort food. and the worst part is... it works. i literally bought a 'vintage' gaming console from my childhood the other day. i feel like i'm being hypnotized by the algorithm into buying back my own life. is anyone else feeling this or am i just terminally online.
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